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Born in 2013 as a fashion yet pop footwear brand, from an idea of Chiara Ferragni - muse, creative director and CEO. In just a few seasons, the brand evolved towards a complete total look, complete with shoes, clothes and accessories featuring the logo with the iconic eye.   In 2016, the brand took its first steps towards global expansion, launching pop-up stores including Le Bon Marché in Paris, LuisaViaRoma in Florence, Apropos in Cologne, Breeze Center in Taiwan and Selfridges in London.   The brand has been strengthened since July 2017 with the opening of flagship stores in the heart of the coolest cities: Milan, Paris, Shanghai and Hong Kong.   Chiara Ferragni is the brand of sharing, joy, values and optimism, both in the real world and in the digital universe. The women who dress Chiara Ferragni are dynamic, international, modern and determined.

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