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STUSSY

Born in California towards the end of the '80s, Stüssy is the streetwear brand that redefined casual-wear. Shawn Stüssy grew up near Laguna Beach, where he used to sell surfboards and t-shirts signed with his own surname in graffiti hand style, this later became the company logo. Stüssy inadvertently fell into the fashion business and was able to reconfigure the traditional style rules and boundaries, laying the foundation for other streetwear brands that followed.

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