B. Magazine
90'S VIBES ARE BACK
The best trends | What was fashionable in the 90s? How to have a 90's look
90s fashion is making a big comeback in the Spring Summer 2023 season, bringing with it a wave of nostalgia and retro style. This decade was marked by a variety of bold and iconic trends that shaped the fashion industry. From sportswear to pop culture, grunge styles to minimalism, 90s fashion influenced generations of fashionistas. Let's explore some of the most significant trends and iconic pieces that defined this timeless decade.
What was fashionable in the 90s?
The 90s were a time of great experimentation and diversity in fashion. Different styles and subcultures helped shape the aesthetics of this decade. Here are some of the most iconic trends of the 90s:
Streetwear: Streetwear emerged as an influential fashion movement in the 1990s. Brands like Adidas, Nike and Jordan have dominated the scene with their collections of sportswear and sneakers. Oversized hoodies, tracksuits, colorful sneakers and windbreakers have become an integral part of the wardrobe of fashionistas.
Grunge: The grunge movement defined 90s alternative fashion. Bands like Nirvana and Pearl Jam brought this style to the fore, featuring casual clothing items, such as plaid shirts, ripped jeans, oversized sweaters, and combat boots. Grunge represented a rebellion against formal style and embraced a "dirty" and unconventional aesthetic.
Pop and Mass Culture: The 1990s was also dominated by popular culture and its effects on fashion. Icons like the Backstreet Boys, the Spice Girls and cult films like "Clueless" have influenced the clothing choices of young people. Pleated skirts, baby doll dresses, plaid shirts and flashy accessories were part of the outfits inspired by the world of pop.
Minimalism: In the late 1990s, a trend towards minimalism developed, which embraced a clean and understated style. Basics of clothing like white tees, high-waisted pants, and slip dresses have become symbols of minimalist elegance. Brands like Calvin Klein have embodied this no-nonsense, no-frills style.
Denim: Denim was a 90s staple, with high-waisted jeans, denim vests, and dungarees dominating the scene. Light washes and oversized designs were especially popular. Denim was versatile and suited a variety of styles, from grunge to minimalism.
How to have a 90s look
To create a 90s-inspired look for Spring Summer 2023, you can combine iconic elements from that decade with a modern perspective. Here are some tips on how to achieve an authentic 90s look:
Retro Streetwear: Choose retro streetwear items like oversized hoodies, joggers, and designer sneakers like Adidas, Nike, Jordan, and more. Play with bold colors and vibrant accents to capture the spirit of the era.
Mixture of grunge and glamor: Combine grunge pieces like plaid shirts, ripped jeans and combat boots with more refined elements, like a leather jacket or a glamorous accessory like a bright red lipstick. This mix of styles strikes a balance between rebellion and sophistication.
Minimalist Look: Opt for clean, basic items like white tees, high-waisted pants, and slip dresses. Choose neutral or pastel shades for a refined minimalist look. Add a modern twist with contemporary accessories like a structured shoulder bag or trendy sunglasses.
Vintage Denim: Create 90s-inspired denim outfits with high-waisted jeans, oversized denim jackets, or dungarees. Experiment with different washes and cuts, and pair them with a striped shirt or vintage t-shirt to complete the look.
Retro Accessories: Complete your 90s look with retro accessories like headbands, hair bands, hoop earrings, thick-rimmed sunglasses, and beaded necklaces. These details can truly transport you back in time.
The hottest designers
In the Spring Summer 2023 season, some of the hottest brands that recall the style of the 90s include Adidas, Nike, Jordan, Kenzo, Dickies and Carhart. These brands offer a variety of clothing and accessories that bring back the 90s aesthetic with a modern twist. You can find retro sneakers, hoodies, joggers, denim jackets, plaid shirts and so much more.
The approach of these brands is to reinterpret the iconic elements of the 90s, incorporating high quality materials and contemporary details. For example, Adidas, Nike and Jordan offer new versions of their classic sneakers, while Kenzo creates clothes with bold prints and graphic motifs.
Dickies and Carhart are known for their workwear-inspired clothing, which became a major staple in 90s streetwear fashion. Their jackets, trousers and overalls reflect the durable and authentic style of that period.
Bottom line, 90s fashion is making a comeback for the Spring Summer 2023 season, offering the opportunity to experiment with a wide range of styles and trends. By choosing clothing and accessories inspired by that decade and combining them with a modern twist, you can create a unique and trendy look that celebrates the timeless appeal of the 90s.