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TOTAL DENIM: THE TRIUMPHAL RETURN OF A TIMELESS CLASSIC From 90s fashion to the new millennium: total look denim returns as protagonist | How to play with the different washes of denim: light, dark or vintage


From 90s fashion to the new millennium: total look denim returns as protagonist | How to play with the different washes of denim: light, dark or vintage

Total denim, or "total denim", is a fashion icon that has withstood changing trends over the years. From a working fabric to a symbol of youth rebellion in the '50s and '60s, denim has evolved to become a style choice for everyone from artists to professionals, musicians to entrepreneurs. Today, total denim is experiencing a triumphant return, re-emerging from the catwalks and infiltrating the wardrobes of men and women around the world.


From 90s fashion to the new millennium: the total look denim returns as protagonist


In the 90s, total denim was a must-have for fashion lovers. Celebrities such as Britney Spears and Justin Timberlake have popularized this style by wearing total denim looks on the red carpet and in music videos. However, after a period of decline, total denim has made a comeback in the new millennium, reaffirming itself as a versatile and timeless style icon.


How to play with the different washes of denim: light, dark or vintage


One of the beauties of total denim is its versatility. From light to dark washes, through vintage, there is a denim for every occasion and personal style. The light wash offers a cool, casual look, perfect for a daytime look or a casual weekend. Dark denim, on the other hand, adds a touch of elegance and sophistication, ideal for an evening out or a formal occasion. Vintage denim evokes a retro and cool atmosphere, perfect for those who love boho or vintage style.


In the world of total denim, the cuts and shapes of jeans are essential to creating the perfect look. From classic high-waisted jeans to modern skinny jeans, each cut offers a unique opportunity to express your personality through style. For a men's total denim look, straight or slightly flared jeans are a classic and timeless choice. For women, flared jeans or mom jeans are perfect for creating a vintage-chic or boho look.


The history of denim fabric is intrinsically linked to the evolution of the textile industry and popular culture. Denim has ancient origins, dating back thousands of years, but its modern form and iconic status were shaped primarily by the industrial revolution and cultural movement of the 20th century.


The term "denim" has French origins, deriving from "serge de Nîmes", a raw wool fabric produced in the city of Nîmes, France. However, it was in the 19th century that denim took on its most recognizable form as a strong and durable fabric suitable for workers' clothing.


In 1873, Levi Strauss and Jacob Davis patented the first jeans with reinforced pockets using denim as the main material. This marked the beginning of the popularity of jeans among miners and manual workers in the United States, as they offered comfort and durability during heavy labor tasks.


During the Great Depression of the 1930s, jeans became even more popular, becoming an affordable and practical item of clothing for many people. However, it was in the 1950s and 1960s that denim took on a new cultural dimension thanks to youth rebellion and the rock 'n' roll movement. Icons like James Dean and Marlon Brando made jeans a symbol of rebellion and individuality, transforming them into a style statement.


Throughout the 1970s and 1980s, denim continued to evolve, with the introduction of innovative washes and treatments that added variety and style to the fabric. Flared jeans and high-waisted trousers became popular during this period, reflecting the fashion trends of the time.


In the 1990s, denim was catapulted further into the popular imagination thanks to the grunge fashion phenomenon and pop culture. Denim total looks have become a style icon, with celebrities and fashion icons wearing all-denim outfits with ease.


Today, denim continues to be a mainstay of contemporary fashion, with high fashion and streetwear brands constantly reinterpreting it in new ways. Denim fabric has spanned centuries of history, transforming from a work fabric to a global style icon, demonstrating its resilience and ability to adapt to the changing trends and cultures of the modern world.


The most iconic brands that first identified the versatility of the material were:


Levi's: Probably the most famous denim brand in the world, Levi's was founded in 1853 by Levi Strauss and Jacob Davis. Known for its classic 5-pocket jeans and for introducing the concept of blue jeans to the mass market, Levi's has a long history of innovation in denim.


Wrangler: Founded in 1904, Wrangler became known for its durable, long-lasting work jeans. Over the years, the brand has expanded its product range, offering a wide selection of styles suitable for different tastes and occasions.


Lee: Another denim giant, Lee was founded in 1889 and has earned a reputation for its quality and fit. The brand is known for introducing many innovations in the denim industry, including low-rise jeans and stretch jeans.


Diesel: Diesel has become synonymous with high-quality jeans with a distinctive style and an innovative approach to denim fashion. Founded in 1978, the Italian company has gained popularity for its bold designs and attention to detail.
Gap: Founded in 1969, Gap has a wide selection of jeans for men, women and children. The brand is known for its combination of quality, comfort and timeless style, offering a wide range of cuts and washes to suit everyone's tastes.


Calvin Klein: Known for its chic minimalism and modern design, Calvin Klein offers a line of iconic jeans that stands out for its timeless elegance and impeccable fit.


G-Star RAW: This Dutch brand is celebrated for its innovation in denim, using cutting-edge manufacturing techniques and bold designs to create distinctive, high-quality jeans.


AG Jeans: Known for its attention to detail and fit, AG Jeans offers a range of classic and contemporary styles that embrace comfort and style.


Total denim is much more than just a fabric or a style of clothing; it is a fashion experience that crosses generations and cultural boundaries. With a wide range of cuts, shapes and washes available, total denim offers endless possibilities for expression and creativity. Whether you are a vintage lover, a follower of the latest trends or a simple fashion enthusiast, there is always room in your wardrobe for a bit of total denim.


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