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DIOR Casual couture

DIOR

Casual couture

For the new spring-summer collection, Dior Men’s creative director refreshes the appeal of the label’s staples, combining design and functionality and adding elements of spontaneity and dynamism to the French house’s sophisticated casual wear. Walking the line between formal and sporty, luxurious and relaxed, work and free time, Kim Jones hybridizes technical uniforms with smart and refined tailoring to give a contemporary yet effortless feel to each item. Experimenting with prints, shades, and the emblematic logo, the English fashion designer remains loyal to the brand’s ethos: informal garments and form-fitting shapes speak of the chic purity of the lines, expressing a newfound desire for a strong link between couture and practicability and conveying a feeling of ease and comfort.