UGG: IDENTITY AND CONTEMPORARY VISION

UGG is a global brand that redefined luxury casual footwear. Born with the iconic shearling boot, today UGG blends heritage, comfort, and contemporary design, appealing to a sophisticated audience attentive to everyday style.

Brand Identity


UGG’s identity stems from the union of functionality and style. The brand offers boots, sneakers, and casual shoes, all featuring premium materials, comfort, and instantly recognizable design.

UGG interprets everyday luxury, where comfort and aesthetics coexist harmoniously.

Aesthetics and Vision


UGG’s aesthetic combines soft lines, relaxed silhouettes, and neutral palettes, creating shoes that are both elegant and practical. The brand’s vision is accessible, enduring luxury that accompanies the wearer in daily life without compromise.

The Brand Today


Today, UGG is synonymous with contemporary, versatile luxury footwear. Choosing UGG means investing in products that unite comfort, quality, and style, turning each pair into a recognizable, timeless icon.

Discover UGG
Do you need help?

We will respond Monday through Friday: 9 a.m. to 6 p.m.
Book a Personal Stylist
Our Personal Shoppers are available to provide style advice for the perfect look for any occasion.

Write to us at service@bernardellistores.it
Tailoring service
Our boutiques offer basic/structural personalized alterations to your garments. This service can be requested within two days of the online order delivery, and once altered, the items cannot be returned.

Write to us at service@bernardellistores.it